Deal-making negotiations by governments and major product suppliers : a case study of the US Department of Defense and Airbus versus Boeing
Year of publication: |
2014
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Authors: | Kleinaltenkamp, Michael ; Behrens, Ronny ; Reh, Stefanie |
Published in: |
Field guide to case study research in business-to-business marketing and purchasing. - Bingley [u.a.] : Emerald, ISBN 1-78441-079-9. - 2014, p. 1-11
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Subject: | Militärauftrag | Military contract | Verhandlungen | Negotiations | Militärluftfahrzeug | Military aircraft | Luftfahrtindustrie | Aerospace industry | B-to-B-Marketing | Business-to-business marketing | USA | United States |
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