Dealer loyalty and brand loyalty : united or divided?
Year of publication: |
2020
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Authors: | Holmes, Gary R. ; Pettijohn, Charles E. ; Mitra, Subhro |
Published in: |
Journal of marketing channels : distribution systems, strategy, and management. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7039, ZDB-ID 2112882-0. - Vol. 26.2020, 4, p. 263-275
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Subject: | Brand loyalty | brand switching | dealer loyalty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markentreue | Markenführung | Brand management | Kundenbindung | Customer retention |
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