Dealing with common method variance in international marketing research
Year of publication: |
2021
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Authors: | Baumgartner, Hans ; Weijters, Bert |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 29.2021, 3, p. 7-22
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Subject: | common method variance | international survey research | method bias | method effects | multisample structural equation modeling | Wissenschaftliche Methode | Scientific method | Marktforschung | Market research | Befragung | Interview | Varianzanalyse | Analysis of variance | Statistische Methode | Statistical method | Strukturgleichungsmodell | Structural equation model | Systematischer Fehler | Bias |
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