Dealing with consumer uncertainty : public relations in the food sector
Karin Bergmann
| Year of publication: |
2002
|
|---|---|
| Authors: | Bergmann, Karin |
| Publisher: |
Berlin : Springer |
| Subject: | Lebensmittelkonsum | Food consumption | Konsumentenverhalten | Consumer behaviour | Lebensmittelsicherheit | Food safety | Risiko | Risk | Informationsverhalten | Information behaviour | Ernährungsindustrie | Food industry | Öffentlichkeitsarbeit | Public relations | Markenimage | Brand image | Deutschland | Germany | Convenience Food | Verbraucherinformation | Unvollkommene Information |
| Description of contents: | Table of Contents [d-nb.info] ; Description [swbplus.bsz-bw.de] |
| Extent: | XX, 217 S graph. Darst 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Umfrage ; Hochschulschrift |
| Language: | English |
| Thesis: | Zugl.: Gießen, Univ., Diss. u.d.T.: Bergmann, Karin: Der verunsicherte Verbraucher |
| Notes: | DM 49.90 |
| ISBN: | 3-540-42529-2 ; 3-540-66348-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001621057