Dealing with different stakeholders in Russia : experiences of Finnish companies
Year of publication: |
2007
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Authors: | Salmi, Asta |
Published in: |
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria. - Vienna : Vienna Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-5-1. - 2007, p. 379-394
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Subject: | Internationaler Markteintritt | International market entry | Unternehmensethik | Business ethics | Soziale Norm | Social norm | Stakeholder | Führungskräfte | Managers | Finnisch | Finnish | Russland | Russia |
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