Dealing with resource disadvantage : generic strategies for SMEs
Year of publication: |
1999
|
---|---|
Authors: | Lee, Khai S. ; Lim, Guan-hua ; Tan, Soo J. |
Published in: |
Small business economics : an entrepreneurship journal. - Dordrecht [u.a.] : Springer, ISSN 0921-898X, ZDB-ID 1024560-1. - Vol. 12.1999, 4, p. 299-311
|
Subject: | Strategisches Management | Strategic management | KMU | SME | Nischenstrategie | Niche marketing strategy | Theorie | Theory |
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