Death of "last click wins" : media attribution and the expanding use of media data
Year of publication: |
2010
|
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Authors: | Lee, Garry |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 12.2010/11, 1, p. 16-26
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Subject: | Mediensektor | Media industries | Kommunikationsmedien | Communication media | Sterblichkeit | Mortality |
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