Decades of research on market entry modes : what do we really know about external antecedents of entry mode choice?
Year of publication: |
2010
|
---|---|
Authors: | Morschett, Dirk ; Schramm-Klein, Hanna ; Swoboda, Bernhard |
Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 16.2010, 1, p. 60-77
|
Subject: | Internationaler Markteintritt | International market entry | Ausländische Tochtergesellschaft | Foreign subsidiary | Joint Venture | Joint venture | Transaktionskosten | Transaction costs | Meta-Analyse | Meta-analysis |
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