Deception by implication : a typology of truthful but misleading advertising and labeling claims
Year of publication: |
2011
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Authors: | Hastak, Manoj ; Mazis, Michael B. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 30.2011, 2, p. 157-167
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Subject: | Warenkennzeichnung | Product labelling | Werbebeschränkung | Advertising regulation | Klassifikation | Classification | Verbraucherschutz | Consumer protection | USA | United States |
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