Deceptive advertising with rational buyers
Year of publication: |
March 2018
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Authors: | Piccolo, Salvatore ; Tedeschi, Piero ; Ursino, Giovanni |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 3, p. 1291-1310
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Subject: | asymmetric information | Bayesian consumers | deception | misleading advertising | signaling | Theorie | Theory | Asymmetrische Information | Asymmetric information | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbebeschränkung | Advertising regulation | Signalling | Bayes-Statistik | Bayesian inference |
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