Deciding without resources : resource depletion and choice in context
Year of publication: |
2009
|
---|---|
Authors: | Pocheptsova, Anastasiya ; Amir, On ; Dhar, Ravi ; Baumeister, Roy F. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 3, p. 344-355
|
Subject: | Entscheidungstheorie | Decision theory | Verhaltensökonomik | Behavioral economics | Konsumentenverhalten | Consumer behaviour |
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