Deciphering the determinants of firm's engagement with universities : an insight into the Thai industrial landscape

The burgeoning interest in university-industry collaborations (UIC) has sparked significant attention in both management practice and research. However, despite extensive efforts to identify the determinants of UIC, the majority of studies have predominantly focused on the motivations of academic researchers and limited UIC channels. This study aims to delve deeper into the influence of five factors-structural, behavioral, motivational, attitudinal and policy-related on firms' decisions to collaborate with universities across five collaboration forms: research partnership, researcher service, technology transfer, utilization of university facilities, and human resource transfer. The research draws upon original microdata from the Thai Community Innovation survey, encompassing 8701 firms and spanning the years 2015, 2017, and 2018. By employing a multivariate probit model, the results unveil that Thai firms perceiving universities as innovation sources are inclined to engage with them irrespective of the UIC channels. However, the effects of structural, behavioral, and motivational factors differ when influencing industry participation in various UIC modes. Thus, this research significantly contributes to the UIC literature by offering both theoretical and practical insights. The nuanced understanding of the factors influencing collaborative decisions can inform policymakers and managers seeking to foster effective university-industry partnerships. The identified implications underscore the need for a more tailored approach, recognizing the diversity of influences on UIC, thereby advancing both academic discourse and practical strategies in the field.