Decision-making in the pharmaceutical industry : analysis of entrepreuneurial risk and attitude using uncertain information
Year of publication: |
2011
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Authors: | Cowlrick, Ivor ; Hedner, Thomas ; Wolf, Roland ; Olausson, Michael ; Klofsten, Magnus |
Published in: |
R & D management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0033-6807, ZDB-ID 121562-0. - Vol. 41.2011, 4, p. 321-336
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Subject: | Pharmaindustrie | Pharmaceutical industry | Gesundheitsversorgung | Health care | Arzneimittel | Pharmaceuticals | Produktentwicklung | New product development | Entscheidung unter Unsicherheit | Decision under uncertainty |
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