Decision-making styles of young Indian consumers in the context of online shopping
Sanjeev Kumar, Rakesh Belwal, Kartikeya Raina
| Year of publication: |
2019
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|---|---|
| Authors: | Kumar, Sanjeev ; Belwal, Rakesh ; Raina, Kartikeya |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 13.2019, 3, p. 253-270
|
| Subject: | consumer decision-making styles | online shopping | young consumers | exploratory factor analysis | EFA | confirmatory factor analysis | CFA | India | Indien | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Jugendliche | Youth | Faktorenanalyse | Factor analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2019.102568 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012140347