Decision quality measures in recommendation agents research
Lerzan Aksoy; Bruce Cooil; Nicholas H. Lurie
| Year of publication: |
2011
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|---|---|
| Authors: | Aksoy, Lerzan ; Cooil, Bruce ; Lurie, Nicholas H. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 25.2011, 2, p. 110-122
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| Subject: | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009129696