Decision Support Systeme im Marketing
Jan Engelke; Hermann Simon
| Year of publication: |
2007
|
|---|---|
| Authors: | Engelke, Jan ; Simon, Hermann |
| Published in: |
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF. - Wiesbaden : Springer Gabler, ISSN 0341-2687, ZDB-ID 1086398-9. - Vol. 59.2007, 1, p. 120-142
|
| Subject: | Management-Informationssystem | Management information system | Marketing | Produktmanagement | Product management | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003415532