Decision support systems as the bridge between marketing models and marketing practice
Year of publication: |
2008
|
---|---|
Authors: | Wierenga, Berend |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 4.2008, 1, p. 38-44
|
Subject: | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing | Entscheidungstheorie | Decision theory |
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