Decision theory and marketing management
Robert D. Buzzell, and Charles C. Slater
| Year of publication: |
1962
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|---|---|
| Authors: | Buzzell, Robert D. ; Slater, Charles C. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 26.1962, 3, p. 7-16
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| Subject: | Absatztechnik | Betriebswirtschaftliche Entscheidung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001967383