1, 2, 3, 4 : I declare...empowerment? : a material-discursive analysis of the marketisation, measurement and marketing of women's economic empowerment
Laurel A. Steinfield
Alternative title: | one, two, three, four |
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Year of publication: |
2021
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Authors: | Steinfield, Laurel A. |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 3/4, p. 320-356
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Subject: | corporate social responsibility | market feminism | material-discursive feminism | metrics | power | Women's economic empowerment | Frauen | Women | Frauenpolitik | Women's politics | Frauenbewegung | Women's movement | Selbsthilfe | Self help | Corporate Social Responsibility | Corporate social responsibility | Weibliche Arbeitskräfte | Women workers | Gleichberechtigung | Gender equality |
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