Decoding Customer-Firm Relationships: How Attachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth
| Year of publication: |
2013
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|---|---|
| Authors: | Mende, Martin ; Bolton, Ruth N ; Jo Bitner, Mary |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 50.2013, 1, p. 125-142
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