Decoding revenge buying in retail : role of psychological reactance and perceived stress
Year of publication: |
2022
|
---|---|
Authors: | Gupta, Astha Sanjeev ; Mukherjee, Jaydeep |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 11, p. 1378-1394
|
Subject: | Autonomy need frustration | Reactance theory | Retailer strategy post-COVID-19 | Revenge buying | Self-determination theory | Structural equation modelling |
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