Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion
| Year of publication: |
2013
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|---|---|
| Authors: | Libai, Barak ; Muller, Eitan ; Peres, Renana |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 50.2013, 2, p. 161-176
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