Deconstructing the meerkat : fabular anthropomorphism, popular culture, and the market
Chris Miles; Yasmin Ibrahim
| Year of publication: |
2013
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|---|---|
| Authors: | Miles, Chris ; Ibrahim, Yasmin |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 15/16, p. 1862-1880
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| Subject: | anthropomorphism | fabels | marketing communication | metaphor | meerkats | marketing symbology | Markt | Market | Marketing | Kommunikation | Communication | Menschenbild | Concept of man | Popkultur | Popular culture | Metapher | Metaphor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010235005