Deep Learning Diffusion by Search Trend : A Country-Level Analysis of BRICS and OECD Nations

Innovation diffusion theory and modeling were the theoretical lenses discussed in this research, with the purpose to analyze the diffusion of the deep learning thematic in the BRICS and OECD nations.This study brought theoretical, methodological, and practical contributions, which allowed to extend new understandings for works on the diffusion of innovations that use a thematic as the object of innovation using Search Trends.As implications of this study, organizations can develop their business strategies more adherent to the market reality, and governments can promote the adoption of actions to stimulate the development of their global competitiveness