Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models
| Year of publication: |
2006
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|---|---|
| Authors: | Neslin, Scott A. ; Gupta, Sunil ; Kamakura, Wagner ; Lu, Junxiang ; Mason, Charlotte H. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 43.2006, 2, p. 204-211
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