Defending market share against a new entrant
Year of publication: |
2000
|
---|---|
Authors: | Roberts, John H. ; Nelson, Charlie J. ; Morrison, Pamela D. |
Published in: |
New directions in corporate strategy. - St. Leonards, NSW : Allen & Unwin, ISBN 1-86508-207-4. - 2000, p. 89-100
|
Subject: | Theorie | Theory | Markteintritt | Market entry | Marktanteil | Market share | Marketingmanagement | Marketing management |
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