Defending the brand : aggressive strategies for protecting your brand in the online arena
Year of publication: |
2003
|
---|---|
Authors: | Murray, Brian H. |
Publisher: |
New York [u.a.] : AMACOM |
Subject: | Markenartikel | Brand | Markenimage | Brand image | USA | United States | Markenführung | Brand management |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
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