Defending your brand : how smart companies use defensive strategy to deal with competitive attacks
Tim Calkins
| Year of publication: |
2012 ; 1. ed.
|
|---|---|
| Authors: | Calkins, Tim |
| Publisher: |
New York, NY : Palgrave Macmillan |
| Subject: | Strategische Planung | Produktmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 294 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-230-34034-3 |
| Source: |
Persistent link: https://www.econbiz.de/10009662115