Defensive marketing strategies : an equilibrium analysis based on decoupled response function models
Year of publication: |
1988
|
---|---|
Authors: | Kumar, K. R. |
Other Persons: | Sudharshan, Devanathan (contributor) |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 34.1988, 7, p. 805-815
|
Subject: | Marketingmanagement | Marketing management | Innovation | Theorie | Theory |
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