Defensive Marketing Strategies
Year of publication: |
1983
|
---|---|
Authors: | Hauser, John R. ; Shugan, Steven M. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 2.1983, 4, p. 319-360
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | competition | pricing | product entry | defensive marketing |
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