Defensive, offensive, and generic advertising in a Lanchester model with market growth
Steffen Jørgensen, Simon-Pierre Sigué
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Jørgensen, Steffen ; Sigué, Simon Pierre |
| Published in: |
Dynamic games and applications : DGA. - Boston : Birkhäuser, ISSN 2153-0785, ZDB-ID 2610271-7. - Vol. 5.2015, 4, p. 523-539
|
| Subject: | Advertising | Duopolistic market | Differential games | Werbung | Duopol | Duopoly | Spieltheorie | Game theory | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13235-015-0147-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011547264