Defensive reactions to slim female images in advertising : the moderating role of mode of exposure
Year of publication: |
2013
|
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Authors: | Wan, Fang ; Ansons, Tamara L. ; Chattopadhyay, Amitava ; Leboe, Jason P. |
Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 120.2013, 1, p. 37-46
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Subject: | Self-evaluation | Denigration | Product evaluation | Defense mechanism | Cognitive resources | Semantic priming | Mode of exposure | Idealized images | Werbung | Advertising | Markenimage | Brand image | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour |
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