Defining a base of the pyramid strategy
Year of publication: |
2014
|
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Authors: | Landrum, Nancy E. |
Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 6.2014, 4, p. 286-297
|
Subject: | base of the pyramid | BoP | bottom of the pyramid | sustainability | strategy | international | globalisation | emerging markets | Armutsbekämpfung | Poverty reduction | Entwicklungsländer | Developing countries | Schwellenländer | Emerging economies | Globalisierung | Globalization | Corporate Social Responsibility | Corporate social responsibility | Strategisches Management | Strategic management | Multinationales Unternehmen | Transnational corporation | Niedrigeinkommen | Low income | Nachhaltige Entwicklung | Sustainable development | Zielgruppe | Target group |
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