Defining consumer responses to special event entertainment (SEE): key constructs and propositions
Year of publication: |
2006-12-29
|
---|---|
Authors: | Sit, Jason ; Johnson Morgan, Melissa ; Summers, Jane |
Other Persons: | Ali, Yunus (contributor) ; van Dessel, Maria (contributor) |
Publisher: |
Queensland University of Technology, School of Advertising, Marketing and Public Relations |
Subject: | Marketing and Market Research |
-
Sit, Jason, (2008)
-
Lessons learned from renewable electricity marketing attempts: a case study
Rundle-Thiele, Sharyn R., (2008)
-
Ng, Eric, (2009)
- More ...
-
The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry
Woodside, Frances M., (2006)
-
E-marketing strategy: an exploratory investigation into Chinese business use of the Internet
Johnson Morgan, Melissa, (2006)
-
Understanding consumer responses to special event entertainment (SEE) in shopping centres
Sit, Jason, (2006)
- More ...