Defining e-novation
Year of publication: |
2011
|
---|---|
Authors: | Low, David R. ; Pattinson, Hugh M. |
Published in: |
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-394-4. - 2011, p. 49-57
|
Subject: | Innovation | Online-Marketing | Internet marketing | Social Web | Social web | Groupware | Unternehmenserfolg | Firm performance |
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