Defining the domain of marketing : three dichotomies
Wilton Thomas Anderson
| Year of publication: |
1993
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|---|---|
| Authors: | Anderson, Wilton T. |
| Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 1005558-7. - Vol. 21.1993, 4, p. 206-215
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| Subject: | Marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001161673