Dein Markt, das unbekannte Wesen : zum Umgang mit Marktunsicherheit als Kern des Entrepreneurial Marketing
Year of publication: |
2011
|
---|---|
Authors: | Mauer, René ; Grichnik, Dietmar |
Published in: |
Entrepreneurial marketing. - Wiesbaden : Gabler, ISBN 3-8349-3448-8. - 2011, p. 59-82
|
Subject: | Marketing | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Risikomanagement | Risk management |
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