Dejavniki porabnikovega odločanja za nakup slovenskih izdelkov
Alternative title: | Factors underlying consumer choice behaviour for Slovenian products |
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Year of publication: |
2009
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Authors: | Vida, Irena ; Rojšek, Iča |
Published in: |
Naše gospodarstvo : revija za aktualna ekonomska in poslovna vprašanja. - Maribor : [Verlag nicht ermittelbar], ISSN 0547-3101, ZDB-ID 415331-5. - Vol. 55.2009, 5/6, p. 77-86
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Subject: | Konsumgüter | Consumer goods | Slowenisch | Slovenian | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Varianzanalyse | Analysis of variance | Slowenien | Slovenia |
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