Delay-discounting rewards from consumer sales promotions
Year of publication: |
2010
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Authors: | Coker, Kesha K. ; Pillai, Deepa ; Balasubramanian, Siva K. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 19.2010, 7 (2.11.), p. 487-496
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Saved in:
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