Deliberate Product Definition: Customizing the Product Definition Process
Year of publication: |
1997
|
---|---|
Authors: | Kalyanaram, C. ; Krishnan, V. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 34.1997, 2, p. 276-285
|
Saved in:
Saved in favorites
Similar items by person
-
Effort, revenue, and cost sharing mechanisms for collaborative new product development
Bhaskaran, Sreekumar R., (2009)
-
Design architecture and introduction timing for rapidly improving industrial products
Ramachandran, Karthik, (2008)
-
Distributed development and product line decisions
Bala, Ram, (2014)
- More ...