Deliberation does not make the attraction effect disappear : the role of induced cognitive reflection
Year of publication: |
2023
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Authors: | Padamwar, Pravesh Kumar ; Kalakbandi, Vinay Kumar ; Dawra, Jagrook |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-9
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Subject: | Asymmetric dominance effect | Attraction effect | Context effect | Decoy effect | Preference construction | Thinking style | Experiment | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
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