Delineating markets for bundles with consumer level data : the case of triple-play
Year of publication: |
2013
|
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Authors: | Pereira, Pedro ; Ribeiro, Tiago ; Vareda, João |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 31.2013, 6, p. 760-773
|
Subject: | Bundles | Relevant market | Triple-play | Consumer level data | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy | Marktabgrenzung | Market definition | Preismanagement | Pricing strategy |
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