Delivering profitable value : a revolutionary framework to accelerate growth, generate wealth, and rediscover the heart of business
Michael J. Lanning
| Year of publication: |
2000 ; 1. paperback printing
|
|---|---|
| Authors: | Lanning, Michael J. |
| Publisher: |
New York, NY : Basic Books |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 320 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| ISBN: | 0-7382-0162-6 ; 978-0-7382-0162-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010228722