Demand chain management- integrating marketing and supply chain management
Year of publication: |
2007
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Authors: | Jüttner, Uta ; Christopher, Martin ; Baker, Susan |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 3, p. 377-392
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Subject: | B-to-B-Marketing | Business-to-business marketing | Lieferkette | Supply chain | Betriebliche Wertschöpfung | Value creation |
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