Demand-driven scheduling of movies in a multiplex
| Year of publication: |
2009
|
|---|---|
| Authors: | Eliashberg, Jehoshua ; Hegie, Quintus ; Ho, Jason ; Huisman, Dennis ; Miller, Steven J. ; Swami, Sanjeev ; Weinberg, Charles B. ; Wierenga, Berend |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 26.2009, 2, p. 75-89
|