Demand estimation with social interactions and the implications for targeted marketing
Year of publication: |
2010
|
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Authors: | Hartmann, Wesley R. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 4, p. 585-601
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Subject: | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group | Soziale Beziehungen | Social relations | Monte-Carlo-Simulation | Monte Carlo simulation | Experiment |
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