Demand Estimation with Social Interactions and the Implications for Targeted Marketing
Year of publication: |
2010
|
---|---|
Authors: | Hartmann, Wesley R. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 29.2010, 4, p. 585-601
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | decision making | interdependent preferences | consumption | discrete choice | social interactions | targeted marketing | customer relationships |
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