Demand expansion and elasticity improvement as complementary marketing goals
by Christine Halmenschlager, Andréa Mantovani and Michael Troege
| Year of publication: |
2011
|
|---|---|
| Authors: | Halmenschlager, Christine ; Mantovani, Andrea ; Tröge, Michael |
| Published in: |
The Manchester School. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0025-2034, ZDB-ID 1418920-3. - Vol. 79.2011, 1, p. 145-158
|
| Subject: | Marketingmanagement | Marketing management | Monopol | Monopoly | Marktanteil | Market share | Preiselastizität | Price elasticity | Industrieökonomik | Industrial organization | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009129769