Demand Prediction for Luxury Fashion Clothing : The Role of Customers’ Values, Brand Consciousness, and Behavioral Intentions
Year of publication: |
2023
|
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Authors: | Janpors, Nicki ; Raeisi Ziarani, Morteza ; Taghavi, Seyed Masoud |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Mode | Fashion | Bekleidung | Clothing | Markenartikel | Brand | Kundenwert | Customer value |
Extent: | 1 Online-Ressource (13 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Conference on Innovation and Marketing 2023 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2023 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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