Demarketing
edited by Nigel Bradley and Jim Blythe
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Bradley, Nigel (ed.) ; Blythe, Jim (ed.) |
| Publisher: |
London : Routledge |
| Subject: | Wettbewerbsstrategie | Competitive strategy | Marketingmanagement | Marketing management | Demarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVI, 222 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben Enthält 14 Beiträge |
| ISBN: | 978-0-415-81647-2 ; 978-0-415-81648-9 ; 978-0-203-59120-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010204535